If you are looking for inspiration on how you can use our platform to solve problems, then read on. We will continue to add more inspirational stories here.

Frequently Asked Questions

What is Journey Analytics platform?

Journey Analytics platform enables tracking major transitions of stakeholders in easy to analyze format. Instead of investing in costly infrastructure to implement data analytics you can leverage Cloud technologies to connect data from multiple systems and generate insights quickly. Our platform is designed to support variety of Journeys. Following is a sample list of journeys we are starting to support.

  • B2B Customer Journeys
  • Employee Journeys
  • Student Journeys
  • Partner Journeys
  • Vendor Journeys
  • High Touch Sales Journeys across industries
    • Construction
    • Real Estate
    • Legal

Why do I need Analytics?

Whether you are a sole proprietor, owner of small medium business or executive responsible for a business function in a large organization, everyone is always looking for the following.

  • What is working?
  • What is not working? How do I change that?
  • What action I take to take my organization to the next level?

Answers to these questions do not come easily. Data can be your friend, guide, and mentor. Data is the only asset that does not diminish in value when you use it. And you have data that can help but you are struggling to get value of the data.

I understand data can help me, but I don’t have time and money to run analytics. What can I do?

Getting value out of data is not rocket science but you need a little help.

  • A platform to host the data
  • Tools to help you visualize the data
  • A little help from experts to setup
  • Training to use the data the right way

When will I get return on investment from analytics?

There is no fixed formula on how quickly you will get value for your investment. Sometimes it can take a few weeks to realize value. It depends on volume data (historical and current) on what reliable insights you can get. Data needs to reach a statistical significance before you can start relying on data.

What is statistical significance?

One of the main objectives with analytics is to see a pattern that gives you confidence that your decision is right.

Imagine you are reviewing restaurant reviews. You see a rating of 5/5 and 3.5/5. Your initial reaction will be to go to the restaurant with higher rating. But when you check closely you can see the number of reviews is different for each restaurant. 5/5 (1 review) vs 3.5/5 (10000 reviews). There is enough data in this case to trust the data.

I get it now, how much will it cost me to implement Journey Analytics Platform?

Don’t consider analytics implementation as a cost. It is investment to help you get better. Our goal is to provide an affordable platform based on your needs. Our experts (or partners) can guide you through what you can expect based on your specific needs.

What kind of data do you help analyze? I don’t have lot of data.

Common datasets that are analyzed will be from Cloud platforms and excel sheets. We will guide you on how to implement systems that will help you capture data that tracks your day-to-day interactions before implementing analytics.

Can you give more examples of problems you will solve?

Analytics help you answer the questions that are keeping you awake. Questions vary based on your business but following are a few common questions.

  • How many leads/prospects do I have now for my business?
  • How is my business performance this year compared to last year?
  • Is this going to be my best year yet?
  • Which business function do I need to invest in to reach my business goals for this year?
  • How do I know I am on target to meet goals?